Customer Appreciation

Your customers deserve to be appreciated. How do you make sure they are?

No matter the loyal ones, the new ones, the quiet ones, the loud ones or the ones somewhere in the middle, everyone deserves appreciation. The quality of appreciation will result in the quality of partnership. All too often I see transactions occur, no relationship. Or a business is advanced but no follow up. Or a lengthy customer is taken for granted and leaves to a competitor.

Think about the impact you have with the customers you interact with daily. Think about what is possible with those relationships. The least you can do is appreciate them.

Here's a couple of ideas...

It's the simple things that count. What if you created a post card with their favorite place, person, team, or quote on it and sent it as a thank you note. Share with them how much it meant to do business with them.

Add some tech. Follow this new business on Twitter (better yet get them started on Twitter and show them the impact this can have on their business), comment on their website or blog. Create your own video message to send them about any additional ideas you may come up with to help their business. Or highlight their business in your next write up, in your blog, or on your website.  

Check in when they least expect. Send them a note after you read an article about their industry, forward a book you thought they may like, or deliver a coffee card from a new place close to their office. Keep it about them, their family, or their business & industry. 

Millions of other possibilities. Anxious to hear yours. What ways do you show your appreciation for your customers today? How do you follow up with them? Where else can you show your appreciation for your customers?