Not standard, conventional, or general. Not ordinary or routine. Not regular or common. Think exceptional, remarkable, or scarce. Expect uncommon or extraordinary. Be phenomenal and unique. That’s premium.
Often people do work in the former, not the latter. They work to get by, be the norm, or stay out of harms way. Playing the game not to lose and giving average performance or minimal effort. It’s about giving the absolute most that is convenient for the job, the work, or the chore. They offer least amount of effort with the highest possible return. It’s about half way, never fully committed to their success or others.
Time to change your fuel. No regular needed, premium only.
Premium could be the new standard. Premium should be the next expectation. Premium is about surpassing what is common. It’s about pushing beyond what is comfortable. Partnering to reach new heights in effort and setting course on the undiscovered. Premium is about playing to win, positioning yourself or others for maximum performance. It’s quality work next level, every time. Forget step goals or tiers, easing in or toe dipping. This is ultimate effort on the most remedial of tasks. It’s obliterating today’s definition of success.
Not standard, conventional, or general. Not ordinary or routine. Not regular or common. Think exceptional, remarkable, or scarce. Expect uncommon or extraordinary. Be phenomenal and unique. That’s premium.
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